The income of the game in the mobile space

Chartboost is expanding its Kiosk mobile gaming promotions program, enabling developers to generate revenue by selling in-game advertising inventory to social gaming firms GREE, CrowdStar, Kabam and Booyah.

The Chartboost platform allows developers to cross-promote their mobile games via interstitials (customizable, full-screen ads that pop up at launch or between gameplay sessions) incorporated into other titles in their own catalog or into games created by other studios. In addition to simplifying user discovery and driving installs, the Chartboost model helps developers generate revenues: Studios negotiate the terms of each cross-promotional partnership via Chartboost's Direct Deals Marketplace, claiming 100 percent of proceeds.

The Kiosk program, introduced earlier this year, connects startups with established gaming studios and platforms with large advertising budgets. Each Kiosk deal is different: GREE is offering up to $3. 50 per install for its Zombie Jombie, Modern War, Crime City and Kingdom Age, with no revenue cap; CrowdStar is offering a total of $1 million dollars in incentives, awarding up to $50, 000 for each of the top 20 developers based on number of installs driven to its games; Kabam is offering as much as $30, 000 per developer; and Booyah is offering up to $2 per install for its No Zombies Allowed and MyTown2. Developers can apply for access to the Kiosk program here.

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