The downside of creating a competing MMO is, it's a competing MMO. Sure, the people playing it are still wow gold playing a Blizzard game, but now you have two development teams, two release schedules, etc etc. One way around that is to not compete - once Wow 2 is on the scene, you shutter Wow. This then leads to further questions.
Do we get to import our characters? All of them? Do we import them one at a time, or all at once? At what point is this less like a new game, and more like us just bringing all of our old game along for a new ride? In fact, you could pretty easily argue that even if Blizzard wanted to redesign Wow from the ground up, they shouldn't call it a new game and should continue the policy of retaining players and their characters, even ones that aren't currently playing. Having the ability to come back and play after a hiatus has kept players interested and invested in World of warcraft, and losing that might be more trouble than it's worth.
In the end, despite my infamous hatred for certain old character models and desire to see certain mechanics go the wayside, I don't see why we'd need a whole new Wow to achieve that. What's holding back design changes like those is often not the game engine, but rather a desire to avoid alienating long time players. Another World of warcraft doesn't seem necessary for that same reason. Would I like to see another MMO from Blizzard? Absolutely. But I don't think it should just be an buy wow gold updated World of warcraft, because I think Wow has shown it can do the job of updating itself.
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